Following the big success of their puzzle series, the bubble gum brand Big Fun came up with a great idea in 1987 as India hosted the Cricket world Cup. Their campaign with pictures of cricketers inside the wrapper with runs and wickets to collect became an instant hit with school kids. I was probably in my 7th or 8th standard and like most of my classmates was mad about the wrappers. The bubble gum was just hard and awfully sugary but we didn't care. It was the Cricketers who mattered. 100 runs and 10 wickets got us a Dairy. 300 runs and 30 wickets could get other collectibles like Cricket poster, Cricket mini bat, etc.
My Bigfun Diary
I have still got my bigfun diary , a very nostalgic possession! The diary had very interesting titbits on Olympics and Cricket.